Presentations and Reports
Be informed. Stay inspired.
We continually produce presentations and reports devoted to the field of fundraising. We provide them as a service to our clients, but they are available to all who register. Help yourself.
State of the System in Radio Individual Giving, FY 05-09
Lewis Kennedy Associates' annual report on trends in public radio membership fundraising, based on data from Target Analytics' donorCentrics reports from 51 public radio stations. This report was presented to the Public Radio Development Conference in Fort Worth, TX on July 8, 2010.
Strategic Planning in a Small Organization
This is the outline of the presentation made by Jim Lewis, CFRE at the National Federation of Community Broadcasters in Portland, Oregon on Thursday, April 2, 2009 in Portland, Oregon. The documents included in the package contain documents that can be found on the major giving website of the Corporation for Public Broadcasting.
- Click here for the Strategic Planning presentation outline.
- Click here for the Strategic Planning documents.
Assess for Success
Success means achieving your mission. However, some organizations define success as meeting the annual goal, while others consider it to be controlling fundraising costs. But your goal may be too low and efficiency is not synonymous with effectiveness. With increased constraints on resources, a dispassionate look at your fundraising program is more important than ever.We’ve adapted a formal development audit for a smaller organization and include nine key questions that an outside may audit ask...and how to answer many of them on your own.
Beyond the “Swoosh:” Marketing for the Rest of Us
What marketing do you already do without thinking about it? How can you do more of it with fewer resources? And why do it at all? From messaging to evaluating, this workshop helps to create a marketing outline that supports your mission and your goals. This workshop was first presented at the 2009 National Federation of Community Broadcasters conference. Joan Vallejo is the co-author.
Membership Fundraising in Public Radio: FY 07 Results
Each year, Lewis Kennedy Associates identifies trends in public radio membership programs based on data from the donorCentrics(tm) reports of Target Analytics. Our annual State of the System Report was delivered at the Public Radio Development and Marketing Conference in July, 2008. Among the key findings. This year's report shows greatly increased revenue, the first donor increase in two years, but continued attrition in renewal rates.
Breaking Through the Glass Ceiling: Moving Membership to Mid-level Giving and Beyond...
Mid-level gifts of $250-$999 are an important part of any development effort and key to moving your members and donors on a continuum toward major and planned gifts. However, for many organizations this area remains one of untapped potential as organizations struggle to understand how to acquire, renew, upgrade and cultivate these members, often with limited staff or resources. In this session, we’ll discuss simple steps you can take right now to begin extending the upper end of your membership program and grow your overall number of mid-level donors.
Rejoins are Good, Renewals are Better
Lapsed members and donors are the most highly qualified acquisition lists you can find. But better yet, improve your retention rates and keep members active and out of the lapsed files entirely. This presentation asks some basic questions about the performance of a renewal program and describes some proven practices for improving both renewing and reacquiring members and donors.
A Holistic Approach to Individual Giving
You may already know your future major donors without knowing that you know them. Walt Gillette, CFRE, and Jim Lewis, CFRE, presented a session at the 2008 Public Radio Development and Marketing Conference on why and how to integrate the elements of an organization's individual giving program into a seamless whole.
Do It Yourself! Assessing Your Fundraising Program
There is no substitute for an independent assessment of your fundraising program, but what if your institution simply can’t afford it? Lewis Kennedy Associates describes how to conduct an internal evaluation of your fundraising performance and uncover hidden opportunities in your program.
The Major Gift Opportunity
During the National Association of Community Broadcasters Conference, July 2006, Julie Feely of Oregon Public Broadcasting and Jim Lewis of Lewis Kennedy Associates conducted the workshop on major and planned giving. These are the materials from that workshop.
Membership Fundamentals
What are the essential membership fundraising techniques for community radio? How are we using them? Helen Kennedy and Nova Hamar, Lewis Kennedy Associates, and Becky Chinn, Oregon Public Broadcasting focused on the fundamentals during this day-long workshop at the July 2006 National Federation of Community Broadcasters Conference, July 2006.
The Long Term Effect of Premiums on Viewer Support
What is the effect of premium usage on public television membership giving? This study of donor giving behavior between 1995 and 1999 showed who took premiums, retention rates, upgrade and downgrade behaviors, what price points were the most offered, the life time value of the premium taker, and more. Funded by a grant from the TV Future Fund at the Corporation for Public Broadcasting.
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